About The Designer

My passions are design of all kinds, cooking and baking, beadwork, horseback riding, archery, fencing and motorcycle racing.

I don't enter contests often but so far so good, I received a Juror's Choice Award in the first show I exhibited in. In 2013 I entered some of my experimental type work in a show called Mayhem. My work received one of three Juror's Choice Awards. The posters, Rage (against the Machine) and Anarchy can be seen in project 08 Black.

In 2014 I was one of Favourite Design's designers of the year for the Bella Sewing Notions project.

In 2015, My design News of the Wooled was a featured and Best Rated work on Packaging of the World. The project was recently published in a Victionary book.

 

WHAT I DO

I am both a graphic and digital designer. I use my critical thinking, design skills and my ability to effectively communicate to assure that clients get what they need. Excellent at managing multiple projects and working within tight design deadlines. I leverage my expertise in combining my technical and creative skills to produce solutions that both work and are aesthetically pleasing.

CORE STRENGTHS

2D DESIGN: InDesign, Illustrator, Photoshop, Autodesk Sketchbook
3D DESIGN: Autodesk Fusion 360, Autodesk Inventor, KeyShot, Stereolithographic 3D printing
VIDEO/MOTION GRAPHICS: After Effects, Premier
UI/UX/WEB: HTML, CSS, Javascript, Bootstrap, Wireframes, Mag+

EXPERIENCE
Brand Identity Developer 2014 – Present, Spracht (ODI), Palo Alto, CA

Developed new brand identity for ODI and designed and created the ODI website www.odi.net. Created product lines including the design of the product, mobile app and marketing material. Completely redesigned packaging, user guides, catalogs and established brand standards. Negotiated purchase of a stereolithographic 3D printer and launched the company's prototyping. Reduced packaging costs from $10.50 per unit to $1 per unit for small product launches by doing in-house, eco-friendly production and assembly.


Web Designer and Graphic Designer 2002 – Present, Freelance

I have produced award winning graphic and packaging design. Developed Brand Identities and graphic systems and created robust E-commerce sites for small and large businesses. Helped many people get their businesses started and my clients often became my friends.


Information Technology Manager 2004 – 2012 SDG Architects, Inc., Brentwood, CA

I created a method of ensuring digital to print color matching. Maintained multiple servers with less than two hours of server down time in eight years. Supported the company Design Group with hand coloring and the creation of color printing profiles to establish standards.


AWARDS

Juror's Choice Award, Typography, Mayhem art show 2013.
Favourite Design, a favorite Designer 2014
Favourite Design, a favorite Designer 2015
Favourite Design, a favorite Designer 2016

RECOGNITION

Work included in Favourite Design’s book, as one of their Favorite Designers of 2014.
Design published in Artist Collaborations on Packaging Design by Victionary, 2015.
News of the Wooled packaging design, featured and best rated on Packaging of the World 2015.
News of the Wooled packaging design featured in Brand Magazine, Issue 24, December 2015
Packaging design for Spracht Headsets featured on 2016 Packaging of the World 2016
Industrial Eyes beauty product and packaging design featured on World Packaging Design 2016
News of the Wooled packaging design featured in Chois Gallery Magazine, Issue 35, 2016
Design work featured on Packaging of the World and World Packaging Design, August 2016

MY SPECIALTIES

Graphic Design, User Interface Design, Mobile App Design, Packaging Design, Web Design, Identity and Branding, Motion graphics, 3D modeling and printing.

EDUCATION

Master of Fine Arts, Graphic Design
Bachelor of Science, Computer Science